EKSPRESI KEPERCAYAAN DIRI PEREMPUAN: STUDI SEMIOTIKA PADA VISUAL VIDEO KLIP ‘TUTUR BATIN’ OLEH YURA YUNITA
Keywords:
Kepercayaan Diri, Semiotika, Tutur Batin, PerempuanAbstract
Dalam era digital, permasalahan kepercayaan diri seringkali dirasakan banyak perempuan, yang kemudian diangkat oleh Yura Yunita dalam video klipnya "Tutur Batin". Penelitian ini bertujuan untuk menganalisis representasi kepercayaan diri perempuan melalui pendekatan semiotika Charles Sanders Pierce, dengan menggunakan metode kualitatif. Hasil analisis menunjukkan bahwa video klip ini berhasil mengkomunikasikan pesan motivasional kepada perempuan, memvisualisasikan penerimaan diri terhadap segala kekurangan. Penelitian ini menemukan bahwa sign, object, dan interpretant dalam semiotika termanifestasi melalui adegan-adegan yang menunjukkan perempuan memeluk identitas dan kekurangan mereka dengan positif. Pembahasan ini mengungkap bagaimana media massa seperti video klip dapat menjadi sarana efektif untuk mempengaruhi pandangan dan sikap sosial. Kesimpulan dari penelitian ini adalah bahwa media visual, khususnya video klip, dapat memainkan peran penting dalam membangun kepercayaan diri perempuan dengan cara yang kreatif dan resonansial.
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